Taking both a product and a service of your choice you are to identify Essay

Taking both a product and a service of your choice you are to identify the elements of the marketing mix - Essay Example Keeping the aim of customer satisfaction in mind, it becomes essential for the marketers to make sound decisions regarding various aspects of the product or service (marketing mix), rather making decision solely on the basis of estimates or guesstimates. As a result of evolution of such concepts in the business world, the field of marketing has now become something far beyond rule of thumb decision making. This article is intended to analyze the marketing mix (product, price, place and promotion) of one commodity and one service. Before starting the evaluation, it is essential to have a brief overview of the theoretical basis of the elements of marketing mix. In the end, we will comment on the effectiveness of marketing mix of both of them. The marketing mix is one of the most frequently used term in the field of marketing, in fact we can call it a buzz word of marketing. It includes the basic tactical components of marketing mix. Traditionally there are four elements of marketing mix; product, pricing, place, promotion. However, some of the authors add other three Ps too, to make it 7 Ps. The rest of the three are process, people and physical environment. All these Ps have a number to specific decisions to be taking and the sum total of all those decisions ultimately contribute to what we call marketing mix, a set of tactical decisions aimed to better market the product and thus increase customer satisfaction. Costa coffee established its first coffee shop â€Å"Costa Expresso Bar† in 1978 in Vauxhall Bridge Road in London. Even to this date, they still use the same method of slow-roasting coffee beans. Now it serves the brothers’ authentic blend of 6 Arabica beans to 1  Robusta in 500 coffee shops all over the world. The brand name of COSTA has been promoted as a symbol of status, a symbol of high class. The COSTA coffee is basically a hot drink; however, the various customer researches show that customers who have come here are actually not more intend to

Engineering Ethics Essay Example | Topics and Well Written Essays - 1500 words

Engineering Ethics - Essay Example The NSPE codes of ethics relevant to this case include (NSPE, 2007): 1. â€Å"Engineers shall disclose to their employers or clients potential conflicts of interest or any other circumstances that could influence or appear to influence their professional judgment or the quality of their service.† From the facts presented in this case, I have an obligation to my employers or clients (NSPE, 2007). After conducting research with this local company, I got appealing results, which does not necessarily mean that the results would be in tandem with their expectations. Since I am not sure that the company’s product, urethane, is closest to matching the human muscle response, I should search for more evidence. Otherwise, blindly accepting their concept as true will be acting in violation of the NSPE codes, which states that engineers shall disclose any situation that may impact engineer’s professional judgment or service quality. Therefore, asking for additional funding should allow ample time for establishing the correct results that should be presented to the company leaders. Severally, such moves may be misinterpreted for conflicting interest in an established business venture (Harris, Michael, & Michael, 2009). As such, I should make all my intentions regarding the p roject clear before the company officials prior to requesting for additional funding. This will ensure that doubts that may have existed about my intention of requesting for additional funding are eliminated. ... nces that could influence or appear to influence their professional judgment or the quality of their service.† From the facts presented in this case, I have an obligation to my employers or clients (NSPE, 2007). After conducting research with this local company, I got appealing results, which does not necessarily mean that the results would be in tandem with their expectations. Since I am not sure that the company’s product, urethane, is closest to matching the human muscle response, I should search for more evidence. Otherwise, blindly accepting their concept as true will be acting in violation of the NSPE codes, which states that engineers shall disclose any situation that may impact engineer’s professional judgment or service quality. Therefore, asking for additional funding should allow ample time for establishing the correct results that should be presented to the company leaders. Severally, such moves may be misinterpreted for conflicting interest in an esta blished business venture (Harris, Michael, & Michael, 2009). As such, I should make all my intentions regarding the project clear before the company officials prior to requesting for additional funding. This will ensure that doubts that may have existed about my intention of requesting for additional funding are eliminated. In that sense, I will have acted in the right manner and without violating the NSPE codes of ethics that require engineers to disclose their plans for participating in projects. 3.0 Case Study Three The NSPE codes of ethics relevant to this case include (NSPE, 2007): 1. â€Å"Engineers shall at all times strive to serve the public interest.† 2. â€Å"Engineers shall hold paramount the safety, health, and welfare of the public.† 3. â€Å"Engineers shall disclose to their employers or